• Drop Nº 001 · In the field
The first Flavor in the Lab
- Blackberry
- Blueberry
- Lemon
- Arctic Mint
PROFILE
TART · BRIGHT · ARCTIC
FLAVOR SEQUENCE
BLACKBERRY → BLUEBERRY→ LEMON → ARCTIC MINT
DESCRIPTION
Starts tart with blackberry and blueberry rolling in right behind it. Lemon zest cuts across the top. The finish is arctic mint: crisp, cold, and still there long after the fruit's gone.
PRODUCT DETAILS
SEMI-MOIST · 20 POUCHES
the ice age has begun
step into the lab
FRE Flavor Labs is a rotating series of limited-edition flavors that you help choose. Try a drop and tell us what you think. What you say shapes what we make next.
FRE Labs × Israel Adesanya
The Stylebender Enters the Lab
UFC icon, Izzy, pushes the boundaries and so do we. He's in the lab with us, testing flavors, knocking a few out, and telling us when we get it right. Check out the video to watch the behind the scenes action of the process.
Limited Batches
- Blackberry
- Blueberry
- Lemon
- Arctic Mint
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NOT YOUR EVERYDAY FRE
WHAT MAKES FRE LABS DIFFERENT
FRE Labs explores limited-release ideas beyond our core lineup. For the Ice line, every flavor is fruit-forward with a cool finish, combining fruit flavor with menthol. Each drop is released in limited quantities and may not return.
WELCOME TO THE FUTURE OF FRE
THE FRE LABS EXPERIENCE IS YOURS
Most flavors get decided behind the closed doors – focus groups, suits, a boardroom. We're running it the other way. Every drop is influenced by you.
Small Batches
No Restocks Promised
Every flavor is a limited run. Some stick around. Some evolve. Some are archived for good. Miss a drop and it may not return – inventory at zero means no restock scheduled. What returns depends on what you tell us.
BE THE FIRST TO VOTE
SIGN UP TO VOTE ON FUTURE FRE LABS FLAVOR DROPS
Sign up below to be one of the first to vote on future FRE Labs drops.
Need help?
Frequently Asked Questions
FRE Labs is FRE’s limited-release innovation platform. It is where we test new flavors, formats, and product ideas in small, controlled drops.
No. FRE Labs is our innovation platform for limited-release products. Labs releases may feature different pouch formats, can designs, materials, and product experiences than core FRE®. Future FRE Labs releases may also differ from one another as we continue to test new ideas and gather consumer feedback.
Yes. FRE Labs drops are released in limited quantities. Availability may vary by flavor, strength, and drop window.
New FRE Labs products are released in planned drops. Some drops may launch first to FRE Insiders or loyalty members before wider availability.
Join the FRE Labs Early Access List or FRE loyalty program to receive drop alerts, previews, and early-access opportunities when available.
Some drops may return, but restocks are not guaranteed. FRE Labs is designed to test demand, so consumer interest may help inform future releases.
Strengths may vary by drop. Each FRE Labs product page will list the available nicotine strengths for that specific release.
FRE Labs products will be available on frepouch.com when live. Select partner availability may vary by product and launch timing.
FRE may use votes, feedback, or other consumer input to help evaluate future drops. Participation options may vary by release.
No. FRE Labs is an addition to FRE, not a replacement. It gives FRE a separate space to test limited-release ideas while keeping the core lineup focused.
FRE Labs products are intended only for adult nicotine consumers who meet the legal age requirement in their location. Age verification is required. Flavored FRE products may have restrictions that vary by state.
FRE Labs drops are limited by design. If a product sells out, it may be archived, evaluated, or considered for a future return based on demand.
